Fishing in a newly hated sector: ZIM Integrated Shipping

There are hated sectors and actually hated sectors.

When investors talk about hated sectors they usually mention coal, oil, or tobacco, but I think they are missing the point from an investing perspective. These sectors might be hated from society's ethical perspective, but being hated as an investment is completely different. 

Tobacco was hated as an investment before tobacco stocks had their 20-year run. After that while tobacco still is hated as an industry by the people in society, because their products cause their consumers to die. That has not stopped tobacco from becoming a darling of investors. Everyone knows the story now no new competitors, addicted customers, stable dividend yields, etc. It is not a hated sector anymore from the perspective of investors. Same thing with coal and oil. In 2020 nobody wanted to invest in coal and oil, but now after the great performance these sectors had in 2021-2022 a lot of people are back investing in these sectors and are more familiar with the bullish case which bothers me a bit as someone who is still heavily invested in oil.